Thought Leadership is a type of content marketing whereby you are building your reputation as an expert in your particular field by answering the most pressing questions on a particular topic.
Thought leadership has become a robust method of content marketing as it is potentially effective for both consumer and B2B companies. It however has more potential for B2B companies due to various reasons such as the complexity, length, and the number of people involved in the decision making process.
Our first step in establishing thought leadership is to identify what pressing questions are currently being asked in a community of your particular field. We do this by extensively researching and surveying industry professionals in order to create a robust list of topics and rank them based on urgency, relevance, and importance.
Next comes answering them. To establish credibility, we do not recommend you to just focus your attention on the digital ecosystem. We will have you on events answering journalists and industry professionals after we have you undergo public speaking and media training for peak efficiency.
What matters most here is consistency; we believe any efforts made in order to establish thought leadership is by not being sporadic. Establishing thought leadership needs to be exercised in your social media.