Public Relations: Corporate & Brand
In Corporate & Brand PR, we assist companies to build brands and communicate with their stakeholders, as part of achieving business goals.
Being Your Voice
To be your voice that is responsible for sharing the company's mission, products, and achievements with the media and stakeholders. Our approach is to tailor-make a specific communication strategy that is the most fitting for your company and your brands and implement them as effectively as possible.
Crisis can strike any companies, even the most prepared ones. The way a company reacts to a crisis can affect its reputation with the stakeholders for years to come. Our responsibility in a crisis includes crafting a tactful and thoughtful strategy, guiding the company for handling the crisis, identifying allies that can alleviate the problem, advising the executives and employees on who should act and how to act as spokesperson during the crisis, as well as providing information to the media during the crisis.
Thought Leadership is a type of content marketing whereby you are building your reputation as an expert in your particular field by answering the most pressing questions on a particular topic.
Thought leadership has become a robust method of content marketing as it is potentially effective for both consumer and B2B companies. It however has more potential for B2B companies due to various reasons such as the complexity, length, and the number of people involved in the decision making process.
Our first step in establishing thought leadership is to identify what pressing questions are currently being asked in a community of your particular field. We do this by extensively researching and surveying industry professionals in order to create a robust list of topics and rank them based on urgency, relevance, and importance.
Next comes answering them. To establish credibility, we do not recommend you to just focus your attention on the digital ecosystem. We will have you on events answering journalists and industry professionals after we have you undergo public speaking and media training for peak efficiency.
What matters most here is consistency; we believe any efforts made in order to establish thought leadership is by not being sporadic. On certain cases, we can help manage your social media in order to shape your brand and increase digital interaction.